Jessica u Beogradu

izvor/source

Prošle nedelje je Jessica Vartoughian u saradnji sa kompanijom Aluna, zastupnikom Jessica proizvoda za naše tržište, održala majstorski čas, trodnevni kurs tokom kojeg su 24 kozmetičara iz Srbije, Bosne i Crne Gore imala priliku da se upoznaju sa Jessica sistemom nege noktiju, sa transplantacijom prirodnog nokta, GELeration trajnim lakovima, kao i sa pedikirom na Jessica način. Imala sam zadovoljstvo da me predstavnici Alune pozovu na konferenciju za štampu, ali sam zapravo dobila mnogo više nego što sam očekivala - desetak minuta jedan na jedan sa gospođom Džesikom. Malo je reći da sam bila krajnje nepripremljena za takav obrt događaja te se nadam da mi nećete zameriti što sam propustila da je pitam toliko toga.

Last week Jessica Vartoughian and Aluna company held a three-day master class, where 24 beauticians from Serbia, Bosnia and Montenegro had an opportunity to learn about Jessica nail care system, natural nail transplantation, GELeration soak off pollishes, as well as Jessica pedicure system. I had the pleasure to be invited to the press conference by Aluna's representative, but I actually got way more - five-ten minutes with Jessica one on one. I was extremely unprepared for this turn of events and I hope you will forgive me all the things I failed to ask her.

Effects The Touch
Ruff & Ready - Chills Down Your Spine - Gives Me Goosbumps - Excite Me - Touch It - White Hot

I pre nego što sam stigla do gospođe Džesike, Boba iz Alune me je uputila u novitete u ponudi kompanije Jessica koji su stigli i kod nas, kao i sadržaj kursa koji je bio u toku. Imala sam priliku da saznam nešto o liniji proizvoda Flash Fusion 2.5.2, specijalno napravljenih za nokte na nogama. U pitanju je samosušeći lak čvrste, staklaste strukture. Takođe su bili izloženi novi lakovi iz linije Effects The Touch - šest teksturisanih lakova. Na žalost, bile su izložene samo bočice i stalak, ali ne i uzorci na rozetnama. Ovo je tek druga od šest predviđenih kolekcija za ovu godinu. Džesika je bila veoma tajnovita i nije mi otkrila da li će u preostale četiri biti teksturisanih lakova, ali mi je rekla da nas posle ove i prolećne pastelne kolekcije očekuju letnja, jesenja i praznična kolekcija, kao i kolekcija posvećena borbi protiv raka dojke. Kao izvršni direktor velikog preduzeća, gospođa Džesika ne učestvuje u celom procesu stvaranja nove kolekcije. Postoje ljudi koji su plaćeni da posećuju modne revije i da prate modne trendove, kao i ljudi iz marketinga koji smišljaju nazive lakova, ali konačna odluka je na Džesiki. Na pitanje da li će u ponudu uključiti i moje voljene magnetne lakove, Džesika odmahuje rukom i kaže da je to petominutno čudo i da je njegovo vreme već prošlo te da se time neće zamarati. Veliku važnost posvećuju sastavu proizvoda. Jessica lakovi su 3-free i ne testiraju se na životinjama, što znam da je mnogima veoma važno.

Even before I had a chance to meet Mrs Jessica, Boba from Aluna showed me some of the latest Jessica products and she lay out the elements of the class. I had the chance to learn about Flash Fusion 2.5.2, line of self-curing toe-polish. The new line of polishes called Effects The Touch was on display. This is a collection of six textured polishes. Unfortunately, I could only see the bottles and display, swatch wheel was unpainted. This is only the second of six collections planned for this year. Jessica was secretive and didn't tell me if other collections will contain textured polishes, but she shared that, apart from this collection and the spring pale colours, there will be summer, fall, holiday and breast cancer awareness collections. Being a CEO of a large international company, Jessica doesn't take very active role in creative process as far as new collections are concerned. She has people who are paid to go to prêt-à-porter shows as well as marketing people whose job is to come up with themes and names. She is the one who makes the final decision, though. When asked if they will include magnetic polishes, my favourites, she say that it's a three-month wonder and that it is already passé. One of more important things is the ingredients list. Jessica polishes are big 3-free and aren't tested on animals, which I know is very important to many.

Jessica lakove i proizvode za negu možete nabaviti u Aluni, a tamo možete iskusiti i ceo jednočasovni Jessica tretman nege noktiju.